摘要
随着大多数电视观众文化素养的日益提高和物质生活的逐渐丰富,观众对电视节目的"期待视界"也更加趋向于精神文化的视野,因此,强调精神满足的文化类电视节目成为电视观众的一种必然的需求。利用优秀区域文化资源,打造文化品牌节目,树立媒体文化品牌,塑造电视精神品格,是电视媒体"文化立台"价值追求的体现,也是电视媒体今后发展走向中应着重考虑并积极实践的一个问题。
With the improvements of TV watchers＇ cultural quality and their material life, their requirements to TV programs have been moved towards spiritual culture. Therefore, TV programs strengthening spiritual culture have been the necessary requirement of TV watchers. To make full use of fine regional cultural resources to mould brand TV programs and create media culture brand to mould TV spirit character, is the demonstration of building TV station on culture programs, which is of great practical significance.
出处
《郧阳师范高等专科学校学报》
2013年第4期69-71,共3页
Journal of Yunyang Teachers College
关键词
人文资源
文化栏目
电视品格
humanities＇ advantage
cultural column
TV character
