摘要
分析了我国婴幼儿化妆品市场现状和品牌格局。介绍了婴幼儿的皮肤特点和中国消费者的特点。论述婴幼儿产品市场未来的增长趋势。建议生产企业注重研发、包装设计和渠道建设,结合《儿童化妆品申报与评审指南》提出企业在研发配方时需要关注的问题。
The present situation of infants and children cosmetic market and brand structure in our country were analyzed. It also introduced the skin characteristics of infants and young children as well as the features of China consumer. Moreover, it discussed the future growth trends of infant product market, and suggested the enterprises should pay much attention to the research and development, packaging design and channel construction. Finally, it pointed out some problems enterprises faced in developing product formula, according to the ＂ Guidance for the Rezistration and Review of Children＇ s Cosmetic＂.
出处
《日用化学品科学》
CAS
2013年第8期44-46,共3页
Detergent & Cosmetics
关键词
化妆品
婴幼儿
市场
分析
cosmetic
children
market
analysis
