摘要
随着我国服装产业的飞速发展,服装产业之间的竞争也越来越激烈.服装产业品牌竞争力是服装产业竞争力的重要组成部分,本文建立了服装产业品牌竞争力的评价指标体系,确定了各层级指标的权重系数,在此基础上构建了服装产业品牌竞争力模糊综合评价模型,以为服装产业品牌竞争力评价提供更为科学的依据.
With the rapid development of the clothing industry in our country,the competition between each clothing industry is becoming more and more fierce.Brand competitiveness is an important part of Clothing industry competitiveness.In this paper,we establish the clothing industry brand competitiveness evaluation index system,and determine the weight coefficient of each index.On this basis,the clothing industry brand competitiveness fuzzy comprehensive evaluation model is constructed in order to provide more scientific basis for clothing industry brand competitiveness evaluation.
出处
《漳州师范学院学报（自然科学版）》
2013年第2期93-99,共7页
Journal of ZhangZhou Teachers College（Natural Science)
基金
福建省自然科学基金项目(2013J01265)
福建省软科学研究科技项目(2012R0090)
国家自然科学基金资助项目(71140004
10971186
11061004)
福建省高校服务海西建设重点项目"全球生产方式演进下闽南优势传统产业转型研究"
关键词
产业品牌
服装产业品牌竞争力
模糊综合评价模型
industrial brand
clothing industrial brand competitiveness
fuzzy synthetic evaluation model
