摘要
利用有序Probit模型和7个苹果主产省124个村苹果种植户的抽样调查数据,实证分析了交易成本对农户农产品销售渠道选择的影响。研究表明,交易成本对农户销售渠道选择有显著影响。表征信息成本的与购买者联系方式和市场信息来源对农户销售渠道选择有负向影响,表征谈判成本的是否签订生产合同和运输任务由谁来承担对农户销售渠道选择有负向影响,执行成本对农户的销售渠道选择有显著影响,尤其是结算方式和违约情况是农户销售渠道选择考虑的重要因素。因此,政府应当加强农村信息产品供给,鼓励不同形式的市场主体参与农产品流通体系建设,以降低交易成本,减少农产品流通过程中的"摩擦力"。
This research makes an empirical analysis of the impact of transaction costs on Chinese farmer＇s choice of marketing chan- nels with Ordered Probit Model and the data from 124 villages＇ apple planters from 7 provinces. The results suggest that, transaction cost has a significant effect on farmers＇ marketing choice. Information cost, represented by the way of connecting with buyers and market infor- mation resource has a negative impact on farmers＇ choice. Negotiation cost, characterized by whether sign a paper contract and transporta- tion holders has negative effect. Implementation cost, especially the settlement and infringement are the main factors considered by farmers when selling. Therefore, the government may need to enhance rural information supply and encourage various market organizations compete in the farm products circulation system, aiming at reduce the transaction cost, a friction in market.
出处
《山西财经大学学报》
CSSCI
北大核心
2013年第7期56-64,共9页
Journal of Shanxi University of Finance and Economics
基金
国家自然科学基金项目"交易成本对农户农产品销售行为的影响及专业化组织创新研究"(70973098)
"农产品供应链质量规制研究--基于利益主体的契约选择及其治理视角"(71203181)
国家现代农业产业技术建设项目(CARS-28)
教育部人文社会科学专项项目"农超对接"情景中的农产品质量规制研究"基于利益主体契约关系选择及其治理视角"(12YJC790117)
西北农林科技大学人文社科专项项目"中国供应链体系的食品安全管理研究"(2011RWZX01)
