摘要
博物馆是一个国家历史与民族文化的浓缩体现，既是一种文化传播载体，也是特殊的旅游资源。近些年，国内博物馆建设事业有了长足的发展，博物馆及其馆内藏品的数量急剧增加，博物馆与文物考古研究所联合承办的考古发掘项目也日益增多。然而，相对于其它类型的旅游活动，国内博物馆在旅游产品的开发上还是缺乏相对科学、持久的策略。本文试通过浅析当前国内博物馆旅游产品的开发状况，以研究其相应的发展策略。
Museum is a condensed reflection of a country＇s history and culture. It is not only a carrier of cultural transmission but also a special tourist product. In recent years, domestic museum construction has a significant development. The amount of museums and their collections increased rapidly. Archaeological excavations developed by museum and the Institute of Archaeology have fortified too. But compared with the other tourist activities, domestic museum＇s tourist products development are relatively lack of science and consistent strategy. This paper tries to analyze the development conditions of domestic tourist products aiming to study its development strategies.
关键词
博物馆
旅游产品
策略
Museum
Tourist Product
Strategy
