摘要
随着我国市场经济的快速发展,企业面临着诸多的挑战,并且企业间的竞争日益激烈,为提高市场的占有率,企业应转变经营观念,实施绿色营销。企业实施绿色营销不仅能够适应消费者的绿色需求,实现企业的可持续发展,而且可以加强企业在市场中的竞争力,使企业立于不败之地。基于此,本文主要对企业实施绿色营销的必要性及其实现的途径进行了详细的阐述。
With the rapid development of market-oriented economy,enterprise is faced with many challenges and competition among enterprises is increasingly fierce.To increase the market share,enterprises should change the business concept and implement green marketing.The green marketing not only adapts to the demand of consumers and achieves the sustainable development of enterprise,but also improve enterprise＇s market competitiveness,and remain invincible.On this basis,the paper elaborates the necessity of implementing green marketing and ways.
出处
《价值工程》
2013年第24期138-139,共2页
Value Engineering
关键词
企业
绿色消费
绿色营销
必要性
对策
enterprise
green consumption
green marketing
necessity
countermeasures
