摘要
以旅游产品网络团购为研究视角,以中国26个旅游地旅游产品网络团购虚拟旅游流为研究数据,通过空间分析方法,研究虚拟旅游流的空间分布差异及形成动力机制。网络团购虚拟旅游流整体上表现出微弱离散分布特征,局部表现出一定的聚集性,总的来说虚拟客流集中于南方沿海与中部旅游资源丰富省域,中偏西部、华北及东北地区团购虚拟旅游流量较小;团购虚拟旅游流的空间分布是内外部驱动力及环境驱动力共同作用的结果,其中外部驱动力包括产品团购价格、产品类型、网络营销空间结构3个主要动力因素,相关分析表明团购价格是最主要的外部驱动因素,其次为产品类型,最后为网络营销空间结构;以团购虚拟旅游流为研究视角具有一定的新颖性,弥补了旅游流在虚拟空间研究薄弱的缺陷。虚拟旅游流流向能够在一定程度上反映现实旅游流,甚至导引现实旅游流,虚拟旅游流的研究为景区人流管理、景区容量管理提供预知警告。
This project took tourism product network group-buying as the research perspective and virtual tourist flow of tourism product network group-buying from 26 tourism destinations as research data, and used spatial analysis methods to study the spatial difference and the dynamic forming mechanism of virtual tourism flow. The research results showed that ： 1 ） On the whole, network group-buying virtual flow reveal the characteristics of weak discrete distribution, however, locally show some aggregation characteristics. In general, virtual flow are strong in southern coastal and middle China where are rich in tourism resources, and weak in mid slant western, northeast- ern, and northern China. 2） Spatial distribution of group purchase virtual flow are the joint acted result of internal, external and environmental driving forces. Wherein, the external driving forces include three main factors, and their impacts from high to low can be ordered as： product price, product type, and network marketing spatial structure. 3 ） To study group-buying virtual tourism flow is an innovation, and it achieves the goal to study tourism flow in space, which compensates the weakness in current situation. Furthermore, the direction of virtual tourism flow could reflect the real tourism flow in certain degree, even it could lead the happen of the real tourism flow. Mean- while, researches of virtual tourism flow could offer predictions and warnings for human flow management and volume management in tourist areas.
出处
《地域研究与开发》
CSSCI
北大核心
2013年第4期84-89,共6页
Areal Research and Development
基金
博士学科点专项科研基金项目(2009320711008)
南京旅游职业学院青年科研基金项目(2012NLY05)
关键词
网络团购
虚拟旅游流
空间差异
动力机制
network group-buying
virtual tourist flow
spatial difference
dynamic forming mechanism
