摘要
健康产业作为本世纪最具活力和生机的产业,而健康管理学科在服务大众健康和传播健康文化等方面扮演着越来越重要角色。但纵观其学科与健康文化建设的现状看并不乐观,存在工作和认识上的误区,包括:重学科的硬件建设,轻其健康文化建设;重健康体检服务,轻健康文化在体检后续健康管理服务的作用;重学科就医场地文化建设,轻健康文化在市场营销的功能发挥等。本文从探讨健康文化支撑学科技术品牌建设入手,提出了增强文化支撑品牌意识,科学谋划健康文化建设;注重创新发展,打造学科品牌;运用健康文化与学科建设成果,为市场营销和品牌塑造服好务等对策。
Health industry is the most dynamic and vitality industry of the 21st century and health management disciplines meanwhile play an increasingly important role in the field of the public health and the dissemination of health culture. However, health management disciplines and the building of health and cultural is not optimistic, there are understandings on them.Such as the following aspects： emphasis on the building of the health management disciplines, undeservedly neglect the development of health and culture.Emphasis on the cultural development of medical establishments but overlook the healthy culture functions in health-related industries＇ marketing. This thesis argues the strategies and measures of how to enhance the healthy culture brand awareness, pursuing healthy culture development in a scientific way, focusing on innovation, building the brand of discipline from the view of the brand building of healthy culture multidisciplinary technical and the achievements＇ of the health culture disciplines.
出处
《中国卫生产业》
2013年第18期35-36,38,共3页
China Health Industry
关键词
健康文化
健康管理
认识误区
学科技术品牌
Healthy culture
Health management
Misunderstanding
Science and technology brands
