摘要
针对大广告时代民族院校广告教育面临的问题,结合在民族院校广告教育的教学经验,分析了案例的选取和设计以及职业生涯观念教育等,探讨了案例教学法在民族院校广告教育中的具体应用问题。
In the light of some problems faced by the advertising education of minority college in great advertising age, and connecting with the teaching experiences of the advertising education of minority college, this paper analyzes the case selection and design, and the conceptual education of professional career, etc., and probes into the concrete application of case teaching method in the advertising education of minority college.
出处
《山西科技》
2013年第4期84-86,110,共4页
Shanxi Science and Technology
基金
西藏民族学院科研基金青年项目"西藏户外广告与城市形象传播研究"(项目编号:10myQ08)
关键词
广告教育
教学实践
案例教学
民族院校
advertising education
teaching practice
case teaching
minority college
