摘要
黑龙江省是一个农业大省,因此,发展黑龙江省农产品电子商务具有重要的现实意义。通过定量分析与定性分析结合的方法(AHP法),对当前影响黑龙江省农产品电子商务发展的主要因素进行了分析研究。结果表明:经过层次分析法可以看出,交易主体对农产品电子商务的认知、农产品的品牌化程度、交易主体的信息化水平、电子商务交易的安全程度、交易平台的知名度、农产品的标准化程度等因素对发展黑龙江省农产品电子商务的影响较为显著。针对影响黑龙江省农产品电子商务发展的因素,提出相关意见:(1)加强对黑龙江省涉农企业、农户等农产品电子商务参与主体的培训教育,提高参与主体对农产品电子商务的认知度和参与度。(2)建立标准化的农产品质量检测体系与农产品分拣、包装体系,提升黑龙江省农产品品牌意识。(3)制定相关电子商务交易安全法规,提高参与主体的安全意识。(4)提高电子商务平台网络营销意识,加强网络平台的宣传、推广。
Heilongjiang province is a major agricultural province, and the significance of agricultural e-commerce development in Heilongjiang province had practical significance. By the method Analytic Hierarchy Process,the main factors were thoroughly analyzed and investigated,which influence the development of Heilongjiang agri- cultural e-commerce. The results showed that through Analytic Hierarchy Process Heilongjiang, agricultural product e-commerce was affected significantly by many factors of trade subject including the recognition of elec commerce,brand of the products,information level, safety , whether the trading platform is well known and the standardization of the products. According to those factors, some suggestions had been proposed as follows：（1） Enhancing the training of agricultural related companies, famers and those e-commerce participants, promoting their recognition and participation of e-commerce. （2）Establishing standardized quality analysis system of pro- duce selecting and packing system, promoting the awareness of brands. （3）Establishing e-commerce trade relat- ed laws,promoting awareness of security. （4）Promoting e-commerce internet marketing awareness of trading platform, enhancing the publicity and extension work.
出处
《黑龙江农业科学》
2013年第8期117-120,共4页
Heilongjiang Agricultural Sciences
关键词
农产品
电子商务
AHP法
agricultural products
e-commerce
Analytic Hierarchy Process
