摘要
通过分析品牌和图书馆品牌服务的内涵,结合高校图书馆品牌服务的现状,提出了构建图书馆品牌服务策略的几点方法,以推动图书馆的良好发展。
By analysis on the connotation of the brand and brand service of university library, based on the current situation of brand service of university library, the strategies to build up the brand service of university library were put forward.
出处
《农业网络信息》
2013年第7期61-63,共3页
Agriculture Network Information
关键词
图书馆
品牌服务
策略
university library
brand service
strategies
