摘要
系统分析了高新技术企业营销风险的主要诱因。针对这些诱因 ,提出了防范高新技术企业营销风险的若干措施。
Some marketing risk causes of the high tech enterprises are studied. Some measures against these risks are presented after the analysis of their causes.
基金
武汉市青年科技晨光计划资助项目!(995 0 0 410 0G)
霍英东教育基金资助项目