摘要
市场营销专业实践教学难度大,成本高,操作起来不方便,因此,要探索更有效的市场营销专业教学方式。"以赛代训"的方式就是利用比赛的平台,使学生能充分运用专业知识,训练技能,提高操作水平,能有效地达到实践教学的目的。通过对高职市场营销专业"以赛代训"的现状和应用意义的分析,对如何实施"以赛代训"这一教学方式进行探索研究。
Practical teaching of marketing program is central to students＂ learning. But we find it difficult, expensive and inconvenient to implement practical teaching. Substitution of practical training with competition is used as a platform on which students can make full use of their specialized knowledge for the purpose of practicing skills and improving their operation ability. Based on analysis of the status and application of substitution of practical training with competition, the article takes up research on how to guarantee the teaching model of substitution of practical training with competition.
出处
《南宁职业技术学院学报》
2013年第4期64-66,共3页
Journal of Nanning College for Vocational Technology
关键词
以赛代训
市场营销
实践教学
substitution of practical training with competition
marketing
practical teaching
