摘要
医疗旅游由于其新兴性、高附加值和强关联带动性,迅速发展成为产生经济效益最大,全球增长最快的产业之一,很多国家和地区将其作为一种旅游项目加以扶持和发展。文章分析了海南发展医疗旅游的意义,运用SWOT分析法对海南发展医疗旅游的优势、劣势、机遇和挑战进行了深入剖析,并在此基础上分别从政府支持、国际认证、国际合作、产品研发、宣传促销、人才培养等方面提出了发展策略,以为海南医疗旅游的发展提供借鉴和参考。
Given its new emergence, high value-addedness and strong relevance, medical tourism has become one of the fastest-growing industries with largest economic benefits in the world, so many countries and regions have considered it a tourism project to be sudsidized and developed. This paper expounds the significance of medical tourism development in Hainan and profoundly analyzes its advantages, disadvantages, opportunities and challenges with the SWOT analysis. Moreover, some strategies are also proposed in terms of the government support, interna- tional identification, international cooperation, product research and development, promotion, personnel training, etc. which can provide reference for the development of medical tourism in Hainan.
出处
《海南师范大学学报（社会科学版）》
2013年第5期133-139,共7页
Journal of Hainan Normal University(Social Sciences)
关键词
海南
医疗旅游
SWOT分析
策略
Hainan
medical tourism
the SWOT analysis
strategy
