摘要
在QSPM模型的基础上 ,利用带置信因子的模糊综合评判原理建立一种新的战略方案选择模型 .在决策中增加了信度的概念 ,提出了可信归属度的表征量 ,能给决策者提供重要的辅助信息 .此模型被运用到顺德美的风扇厂的战略决策过程中 ,验证了模型的实用性、有效性和正确性 .
The paper presents a new strategic projects selecting model according to the QSPM matrix, based on the fuzzy comprehensive evaluation with the confidence factors. The model adds the concept of the confidence factors to decision making, gives the quantity that describes the trusty extent of the results belonging to the special rank. The results fit the characters of the strategic decision making much more and give an efficient quantitative analyzing tool. The models were applied to the strategic decision making in Shunde beauty′s electric fans factory, and their utility, efficiency, accuracy were verified. There will be an important theoretical and practical value for enterprises to choose the correct strategic direction by the strategic management theory and technology in the present complex and changeful environment.
出处
《大连理工大学学报》
CAS
CSCD
北大核心
2000年第5期621-624,共4页
Journal of Dalian University of Technology
关键词
模糊综合评判
置信度
战略管理
企业管理
fuzzy comprehensive evaluation
confidence levels/strategic management
