摘要
当前电子商务的发展迅速。但是传统的连锁经营模式尚未过时,还有其生存和不断发展的空间。分析了借助近年来兴起的智能手机等移动终端为载体的移动互联技术,将传统的连锁店和电子商务进行整合,打造成为三位一体的新型O2O(线上到线下)的商业模式。
With the rapid development of E-business, traditional pattern of chain management, which has living and growing space,is not out of date. The paper attempts to show that traditional chainstores and E-business can be intergrated to form a new O2O （on line and/or off line） business pattern by means of mobile interconnection technolgy of mobile terminal, such as the growing intelligent mobile phones that have appeared in recent years.
出处
《武汉工程职业技术学院学报》
2013年第2期51-55,76,共6页
Journal of Wuhan Engineering Institute
关键词
连锁经营
电子商务
O2O
移动互联
chain management
E-business
O2O
mobility interconnection
