摘要
文章对信用保证保险的性质进行了探讨,并详细分析了该产业的竞争环境。通过对中小保险公司信用保证保险商业模式的选择性分析,以及市场营销策略的定位与评估,最后提出其市场营销策略的实施建议。
The paper analyzes the nature of credit guarantee insurance and minutely analyzes the competitive environment of the credit guarantee insurance industry. At last, the paper puts forward implementation suggestions of the marketing strategy for the field, through selective analysis of the credit guarantee insurance business model of small and medium insurance compa- nies as well as the positioning and evaluation of marketing strategy.
出处
《企业科技与发展》
2013年第6期156-158,共3页
Sci-Tech & Development of Enterprise
关键词
信用保证保险
竞争环境
商业模式
营销策略
credit guarantee insurance
environment of competition
business model
marketing strategy
