摘要
微博的出现改变了传统的传播模式。采用文献分析法,以注册新浪微博的高尔夫媒体、高尔夫球会、高球明星、高尔夫球爱好者和他们所发布的有关高尔夫运动的博文信息为研究对象,借鉴传播学领域已构建的传播模式,分析高尔夫运动的微博传播过程和影响因素,总结高尔夫运动通过微博这一媒介进行传播的优势,期望大众能够通过微博这一新兴媒介了解高尔夫运动、关注高尔夫赛事,进而推进我国高尔夫事业的发展。
The popularity of micro blog changed the traditional communication mode. Based on the text analysis, collecting the texts of golf media, golf club, golf star, golf fans which were release on Sina weibo as the research object, from the communication model has been structured, this paper analyses the golf microblog communication process and influence factors, sums up the advantages of the communication on micro blog for golf, expects the audience attention on golf and golf tournament through the micro blog, thus promoting the development of golf.
出处
《广州体育学院学报》
CSSCI
北大核心
2013年第3期31-34,40,共5页
Journal of Guangzhou Sport University
