摘要
公共政策传播机制是传播主体、传播媒介、传播受众等要素之间传递、交流和共享政策信息的互动方式及其行为过程。优化公共政策传播机制,需要从硬件修复和软件优化两个方面着手:在硬件修复上,要重视"政策信息服务人"的塑造,加强政策信息的编排,实现媒介力量的整合,强化理性受众的培养;在软件优化上,要全方位完善政策传播制度,重启政策传播的互动模式,重构政府—媒介—受众之间的关系,注重政策传播效果的评价。
Mechanism of transmission is the interaction among transmission subject,media,and audience to pass,exchange,and share political information.Hardware-repairing and software-optimization are both needed to optimize the mechanism of transmission of public policy.On the one hand,political information should act as a service,and media should be properly integrated,and rational audience cultivated;on the other hand,the interactive mode of policy transmission should be re-started to construct a government-media-audience relationship,with attention paid to the effect of policy transmission.
出处
《吉首大学学报（社会科学版）》
北大核心
2013年第2期77-83,共7页
Journal of Jishou University(Social Sciences)
基金
国家社会科学基金项目(12CZZ013)
广东省社会科学规划课题(090-11)
关键词
公共政策
政策传播
传播机制
public policy
policy transmission
mechanism of transmission
