摘要
针对当前电子商务平台商品推荐中存在的不足,提出借助于本体技术和Agent技术,实现基于情境感知的电子商务平台个性化商品的推荐。对电子商务平台的情境要素进行了分析,探讨了电子商务平台情境感知的内涵;构建基于情境感知的电子商务平台个性化商品推荐模型,分析模型的组成部分;对模型运行的基本流程进行了介绍,重点分析情境获取、情境处理和规则匹配的实现方法;并对情境本体和商品本体的构建思路进行了分析。
In accordance with the deficiencies in the current commodity recommendations in the e-commerce platform,this paper proposes to realize context awareness-based personalized commodity recommendations in the e-commerce platform with the aid of ontology technology and Agent technology.After analyzing the context factors of the e-commerce platform and discussing the connotation of the context awareness of the e-commerce platform,the paper constructs a personalized commodity recommendation model of the e-commerce platform based on context awareness,analyzes the component parts of the model,and describes the basic operating process of the model with the emphasis on the implementation method of context acquisition,context handling and rules matching.Finally,the paper analyzes the ideas of constructing the context ontology and commodity ontology.
出处
《情报理论与实践》
CSSCI
北大核心
2013年第6期81-84,26,共5页
Information Studies:Theory & Application
基金
国家社会科学基金项目"知识供应链中的数字资源共享研究"的成果之一
项目编号:10CTQ001
关键词
情境感知
电子商务平台
个性化
推荐服务
context awareness
e-commerce platform
personalization
recommendation service
