摘要
当前零售业最根本的一个问题是消费者变了，企业却没有因客而变。零售业者只有懂得他们的生活，才能懂得他们的心情变化，做到店随客变。并通过大润发、伊藤洋华堂成都店，以及沃尔玛等实例，阐明如何通过抓住细节，实现细节化的服务，才能顺势而变，成就零售巨人。
The most fundamental issue of retailing is the consumers have changed but the retailers not changed with them. Only familiar with the consumers＇ lives, can the retailers have the insight into their moods and thus change upon them. Taking RT-MART, Ito Yokado Chengdu and Wal-Mart as examples, the author analyzed how to realize detailized services by focusing on details so as to change over the times and become a retail giant.
出处
《国际商业技术》
2013年第3期40-41,共2页
International Business & Technology
关键词
消费心理
细节服务
因客而变
consumption psychology, detailized services, changingwith the consumers
