摘要
微博客作为在我国新兴的一种网络传播工具,彻底改变了以往以传统媒体发声为主的媒体时代,实现了信息的"即时发声"。微博客的普及在一定程度上引发了大学生舆情形成、发展和传播的新态势,对高校思想政治工作带来新的要求和挑战。研究微博客对高校网络舆情演变的影响机制,有针对性地提出微博客平台的舆情引导策略,对于突破传统的高校舆论引导理念,更加切实有效地开展大学生思想政治工作,提供了新视域与新思路。
As an emerging network communication tool, micro-blog revolutionized the era of sound-based traditional media and realized ＂instant voice＂ of information. The popularity of micro-blog led to a new trend of college students＇public opinion formation, development and dissemination, and brought new demands and challenges to the ideological and political work. Therefore, studying the mechanism of the micro-blog on the evolution of the university network public opinions and putting forward strategies to guide micro-blog platform public opinion provide new horizon and new ideas of breaking through the traditional concept of college public opinion guiding and effectively carry out ideological and political work in college.
出处
《湖南大众传媒职业技术学院学报》
2013年第3期81-84,共4页
Journal of Hunan Mass Media Vocational and Technical College
基金
浙江师范大学校级科研项目"微博客与高校网络舆情演化研究--以浙江师范大学为例"(编号:JYGL201203)的研究成果之一
关键词
微博客
大学生
网络舆情演变
影响机制
micro-blog
college students
phase of network public opinion evolution
influence mechanism
