摘要
收益管理在20世纪70年代末诞生于美国航空公司．到了20世纪90年代在美国的万豪（Marriott）饭店集团最先采用收益管理方法，在不增加成本的情况下，极大地提高了饭店利润、取得了巨大成功．我国对收益管理的研究和应用起步较晚，在2001年，广州白天鹅宾馆率先在大陆市场引入收益管理，对我国饭店业起到了一定的促进作用．笔者通过对收益管理中的核心动态定价策略在中外饭店管理中的应用分析，找出了国内饭店在应用收益管理方面的薄弱环节，并进行有针对性的改进，对缩小与外资旅游饭店管理的差距，提升国内旅游饭店的管理水平，促进行业发展具有重要的现实意义．
Born in the late 1970s in the airline industry of United States, revenue management became an effectively solution to the revenue management of airline industry. In early 1990s, Marriott Hotel Group of U. S. A first introduced revenue management in the tourist hotel industry. Without adding the cost, it helped the hotel achieved much higher profit and a great success. The study and application of revenue management in China had a late arrival. In 2001, White Swan Hotel of Guangzhou first introduced revenue management in China's Mainland and promoted the development of tourist hotels in China. This paper analyses the application of core dynamic pricing strategy in revenue management. It points out the existing problems in the revenue management of our domestic hotels and puts forwards countermeasures for the purpose of shortening the disparity in management between domestic hotels and foreign - invested ventures. It will help to improve the management level of domestic hotels and promote the development of tourism industries.
出处
《山东师范大学学报（自然科学版）》
CAS
2013年第2期102-106,共5页
Journal of Shandong Normal University(Natural Science)
关键词
收益管理
动态定价
对比
revenue management
dynamic pricing
comparison
