摘要
以中国啤酒品牌为研究对象,构建了中国啤酒品牌的"市场-品牌"二分网络.并以K-核分析为研究方法,分析中国啤酒品牌的竞争格局.以此为基础,通过修改网络构建去除地域因素,得到中国啤酒品牌的竞争关系网.研究证明,一线城市多聚集大品牌,同一地区的大、小品牌间的竞争最为激烈,研究结果对品牌竞争格局的考察具有较好的适应性.当前市场竞争状况激烈,本文对啤酒企业洞察市场、调整发展战略、科学地进行决策具有重要意义.
This paper researches Chinese beer brands. The bipartite network of Chinese beer markets and brands is built up. By means of K-core analysis, the competitive condition of Chinese beer markets and brands is identified. Based on the network constructed above, the constructing rules are chamged to work out the competition network of the brands. The result indicates that top brands lie in top cities. Competition between global and field brands is fierce while the competition between giant brands is much mild. This makes some influence for the beer industries to adjust the strategy and to make scientific decisions for future competition.
出处
《北京工业大学学报》
CAS
CSCD
北大核心
2013年第6期936-940,共5页
Journal of Beijing University of Technology
基金
国家自然科学基金资助项目(71261026)
北京市科技计划项目(D0305005040521)
关键词
啤酒业
K-核分析
拓扑网络
beer industry
K-core analysis
topology network
