Voters＇ Perception of Male and Female Political Leaders
Voters＇ Perception of Male and Female Political Leaders
摘要
This study presents the possibilities and particularities of political communication subject Slovak Democratic and Christian Union-Democratic Party （SDKU-DS） convergence during Slovak premature elections in 2012. The significance is being drawn to the identification of formal and informal political party leader personalization of effectivity. By using semantic differential method, we are identifying how students from internal and external study programmes of mass media studies specialization perceive political candidates of SDKU-DS, with the emphasis on gender differentiation of perception
参考文献19
-
1Butorova, Z. (Ed.) (2008). Ona a on na Slovensku. Zaostrene na rod a vek (She and he in Slovakia: Focused on gender and age). Institut pre vyskum verejnych otatzok. Retrieved April 18, 2012, from http://www.ivo.sk/buxus/docs//Plus_re_zeny_45/Ona a on.pdf.
-
2Cemez. (2011). Lider v kontexte politickeho marketingu (Leader in the context of political marketing). Quo vadis mass media/Quo vadis marketing (pp. 32-39), ISBN 978-80-8105-256-9. Tmava: The Faculty of Mass Media Communication, University of Saint Cyril and Metodius in Tmava.
-
3Grac, J. (1985). Persuazia (Persuasion). Bratislava: SPN.
-
4Holubova B. (2010). Uast zien v politike--Postoje, stay, a perspektlva (The participation of woman in politics--Attitudes, state, and perspectives). Retrieved May 11, 2012, from http://www.institutrr.sk/download/b_holubova_5.pdf.
-
5Holubova, B. (2012). Suhrnna sprfva o stave rodovej rovnosti na Slovensku (The summary report about the gender equ ality state in Slovakia). Retrieved May 11, 2012, from http://www.ivpr.gov.sk/IVPR/images/IVPR/vyskum/2011/Holub ova/holubova_2256.pdf.
-
6Hunt, M. (2000). Dejiny psychologie (The history of psychology). ISBN 80-7178-386. Prague: Portatl.
-
7Jiraik, J., & Burton, G. (2001). Ovod do studia medii (The introduction to media studies). ISBN 80-85947-67-6. Prague: Barrister and Principal.
-
8Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). ISBN 0136009980. Prentice Hall.
-
9Lilleher, D. G., & Less-Marshment, J. (2005). Political marketing: A comparative perspective. ISBN 978-0719068706. Manchester University Press.
-
10Mesarosova. M. (2000). Psychologia predaja (The psychology of selling). I SBN 80-225-1245-1. Bratislava: EKONOM.
-
1欧洲第三次推迟2020年CO2排放标准[J].世界汽车,2013(11):157-157.
-
2王璐.俄里沃夫洲综合整治制革污染[J].北京皮革（中外皮革信息版）（中）,2005(11):73-73.
-
3鸿海下半年赴斯洛伐克设厂[J].印制电路资讯,2008(5):46-46.
-
4SUN YIQU ,LIU XIMEI.First Female Lawyer in Tibet[J].China's Tibet,1999,10(3):36-36.
-
5Yangjen,President of Heng Feng Law Firm Chen Benjian.YANGJEN-THE FIRST TIBETAN FEMALE LAWYER[J].China's Tibet,2011,22(5):22-31.
-
6ZHU HONG.Branch Secretaries,More Than Political Leaders[J].China Today,2011,60(7):23-25.
-
7谈成龙.波兰和斯洛伐克的国土放射性环境地质调查与填图[J].国外铀金地质,2000,17(2):168-171. 被引量：1
-
8Yu Lintao.A Shift in Perception[J].Beijing Review,2016,59(13):18-19.
-
9Silvia Vilcekova Eva Kridlova Burdova.Developing a Building Environmental Assessment System for Slovakia[J].Journal of Civil Engineering and Architecture,2010,4(10):31-42.
-
10Professor of Jia Rumei[J].中华临床营养杂志,1995,13(2):3-3.
