摘要
构建了区域文化产业竞争力评价指标体系;通过专家问卷调查,运用SPSS软件对指标进行了筛选;随后构建了区域文化产业竞争力SD-ANP评价模型,再次通过问卷调查,运用Super Decision软件确定了指标权重;根据统计结果对中部六省2009～2011年文化产业竞争水平进行评价分析,认为中部六省文化产业发展呈现出投入产出结构不合理、现出资源投入不足、文化品牌意识不强、区域发展联动缺失等问题,应从加大人均资源投入、强化品牌培养意识,加大区域政策协调力度等方面提升区域文化产业竞争力。
This paper builds an evaluation index system of cultural industry competitiveness which were screened by expert questionnaire survey and SPSS.Then we build an SD-ANP evaluation model to analyze the competitiveness of regional cultural industries of six central provinces with Super Decision,finding that some problems exiting in the development of cultural industries： irrational input-output structure,inadequate investment emerged resources,weak culture brand awareness and lack of linkage regional development.We suggest such measures to boost the competitiveness of regional cultural industries as increasing the per capita resources investment,strengthening brand-building awareness,and promoting regional policy coordination.
出处
《系统工程》
CSSCI
CSCD
北大核心
2013年第3期52-58,共7页
Systems Engineering
关键词
文化产业
竞争力评价
指标体系
Cultural Industries
Competitive Evaluation
Index System
