摘要
电子商务平台具有覆盖面广、灵活高效、经济、互动性强等特点,已经成为现在房地产营销的一个重要途径。通过对电子商务平台的特点及目前房地产销售形势进行分析,并调查目前房地产网络销售的存在的各种状况,总结出限制电子商务平台在房地产销售中的一些缺陷,最后提出有一定实用价值的参考意见,为电子商务在房地产营销中的健康发展提供建议。
Electronic Advantage such as wide commerce has become an important way coverage, flexible and efficient, low cost, for real estate marketing now. It has lots of interactive features. This paper analysed the present situation of real estate marketing and Electronic commerce, summed up the problems of the electronic commerce in real estate, and finally proposed to real estate enterprises some practical valuable suggestions in electronic commerce ,which can help electronic commerce in real estate develop more healthy.
出处
《江苏商论》
2013年第4期35-37,共3页
Jiangsu Commercial Forum
关键词
电子商务
房地产销售
应用研究
Electronic commerce
Real estate marketing
Application study
