摘要
通过调查游客对旅游环境的感知和态度,对景区旅游环境质量进行分析和评价是一种行之有效的方法。以太原市晋祠风景区为例,运用访谈法和问卷调查法获取游客对旅游环境质量感知的一手资料,以此为基础数据对晋祠风景区的旅游环境质量进行评价,得出晋祠风景区旅游环境中存在的问题。结果显示:游客对晋祠景区旅游环境总体环境感知持保留态度;游客对晋祠风景区的自然环境呈正面、积极感知;游客对晋祠风景区的各项人文环境要素的感知存在较大差异,其中对景区内的物价和环境设施负面感知最为严重。
Through the investigation on tourists＇ perception and attitude about tourism environment, to ana- lyze and evaluate the quality of tourism environment is an effective method. Taking Jinci scenic area In Taiyuan city as an example, obtain the firsthand date about tourists＂ perception of tourism environmental quality by inter- view and questionnaire survey, based on this data to evaluate the quality of tourism environment in Jinci scenic area, search for the environment problem in Jinci scenic area. The results showed that, tourists hold a reserved at- titude to the overall environment of Jinei scenic area; tourists hold a positive attitude to the natural environment of Jinci scenic area; tourists＇ attitude to the cultural environment factors is put in Significant differences, among that tourists＇ negative attitude to the price level of commodity and environment facilities is most serious.
出处
《江苏商论》
2013年第2期71-74,共4页
Jiangsu Commercial Forum
基金
山西省重点扶持学科管理学科与工程学科项目(JC-2011020)
关键词
旅游环境
景区
感知评价
环境质量
tourism environment
Scenic area
perception evaluation
environmental quality
