摘要
随着人们生活水平的提高,作为服饰点缀品的围巾越来越受到家长的重视,成为装扮孩子体现时尚的有效手段。本研究以嘉兴地区的儿童和家长为调研对象,开展了关于儿童佩戴围巾习惯、围巾价格、图案设计等方面的调研,以便了解儿童围巾市场目标顾客的相关要求,从而指导围巾的设计。
With the improvement of people＇s living standard, the scarf as a dress ornament has received more and more attention of parents, which becomes effective means to reflect fashionable dress for children. In this study, the children and their parents in Jiaxing area are regarded as the research object, and the research carried on relates to the habit of wearing scarf for children, scarf price, pattern design etc in order to understand the requirements of target customer for children scarf market.
出处
《山东纺织经济》
2013年第5期52-54,共3页
Shandong Textile Economy
基金
嘉兴学院重点SRT项目基金资助(201045989110)
关键词
围巾
儿童
调研
scarf, children, research
