摘要
文章介绍了市场细分的涵义和作用,阐述了基于市场细分理论的住宅产品开发理念,通过具体的案例分析,充分说明了市场细分对住宅产品开发的巨大影响,揭示了基于市场细分理论进行住宅产品开发的重要性。
This article describes the meaning and role of market segmentation, expounds the residential development concept based on the market segmentation theory. Fully illustrates the huge impact of the market segmentation on residential product development through the analysis of specific cases,and finally reveales the importance of market segmentation theory for residential product development.
出处
《企业技术开发》
2013年第5期97-98,共2页
Technological Development of Enterprise
基金
湖南文理学院青年专项基金课题<湘西北地区房地产市场发展策略研究>
关键词
市场细分
住宅
运营流程
market segmentation
residence
operational processes
