从价值链角度分析B2B和B2C电子商务模式——兼谈我国企业的电子商务发展策略被引量：19

An Analysis on the E-commerce of B2B and B2C on the View of the Value Chain ——And Measures of Our Enterprises to Carry Out E-commerce

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摘要文章比较了传统价值链与电子商务下价值链之间的区别 ,通过分析B2B和B2C模式分别给价值链带来的影响 ,揭示了这两种模式取得商业成功时应满足的必要条件 ;最后 ,在分析我国目前发展电子商务所具备的限制条件的基础上 ,给出了我国企业发展电子商务时应采取的对策。 This paper compares the difference between the value chain in traditional commerce and the one in E-commerce, and the change of it that E-commerce of B2B and B2C respectively bring on is analyzed. Then some necessary qualifications that such two models must abide by to achieve business success are given. Finally, based on analyzing the condition of our country in developing E-commerce, the paper comes into the measures that enterprises in our country should adopt to enter into the field of E-commerce.

作者奚伟荣芳

机构地区清华大学核能技术设计研究院清华大学

出处《清华大学学报（哲学社会科学版）》 CSSCI 2000年第4期72-76,共5页 Journal of Tsinghua University(Philosophy and Social Sciences)

关键词价值链电子商务 B2B B2C 中国发展策略 value chain E-commerce B2B B2C

分类号 F49 [经济管理—产业经济]

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参考文献2

1迟晓英,宣国良.价值链研究发展综述[J].外国经济与管理,2000,22(1):25-30. 被引量：292
2骆念蓓,何天牧.对电子商务的结构化分析[J].福州大学学报（社会科学版）,1999,13(1):23-27. 被引量：2

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