摘要
通过分析电子商务融入网络会展的发展趋势,具体阐释了网络会展用户对信息、管理和服务的要求,并提出了相应的对策,包括信息发布与传播策略、采用各种信息技术和电子商务技术实现高效管理、提供个性化服务等。
This paper firstly analyzed the Chinese convention and exhibition industry developing trendy that e-commerce has gradually merged into it, secondly elaborated the requirements for service and management of users of network exhibition and e-commerce, and drew the relating countermeasures from the aspects of information, management and service, including information issue ploy, adopting information technology to improve management, providing personal service
出处
《信息技术与标准化》
2013年第3期71-74,共4页
Information Technology & Standardization
基金
江苏省高校哲学社会科学研究基金资助项目"农产品网络会展平台方案设计与结构研究"
项目编号:2012SJB630065
关键词
服务经济
网络会展
管理和服务对策
service economy
web-exhibition
service and management countermeasures
