摘要
以汾酒包装为例研究了汾酒的品牌文化内涵,并从品牌文化的诠释和表现形式的五个方面对汾酒包装作了介绍和分析,对于更准确、全面地理解白酒包装、改进白酒包装设计和实践等都有一定的现实意义。
This paper discusses the cultural connotation of brand in the packaging of Fen Liquor and makes a detailed analysis on its package from five aspects of brand culture and its manifestation. This paper enhances our understanding on the packaging of liquor and shows the significance of the designing and practice of liquor packaging.
出处
《山西农业大学学报（社会科学版）》
2013年第2期162-164,169,共4页
Journal of Shanxi Agricultural University:Social Science Edition
基金
山西省哲学社会科学研究课题(2011ZXSK002)
关键词
汾酒包装设计
品牌文化
品牌定位
Packaging designing
Brand culture
Brand orientation
