基于利益相关者的危机管理理论研究——来自2008—2012年危机管理成败案例的证据被引量：12

Reframing Crisis Management Theory: A Stakeholder Approach——Evidence from Crisis Management Cases in 2008—2012

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摘要危机成为新的常态,趋于模糊、复杂。危机的本质发生了深刻的改变。然而,理论研究的局限和管理实践的困惑,都使得危机管理研究亟待突破。本文通过对2008—2012年43起危机成败案例的分析,构建了基于利益相关者的危机管理理论。就理论突破而言,传统的危机管理理论假定单一情境或事件情境,强调危机计划的重要性,着重与利益相关者修补旧契约;基于利益相关者的危机管理理论将危机情境扩展到利益相关者情境,强调用行动而非计划应对复杂情境,强调在与核心利益相关者的互动中建立新契约,形成组织新的优势。就实践启示而言,本文给出了识别核心利益相关者的方法和基于核心利益相关者演化的危机处理阶段模型,以期更好地指导组织危机管理实践。 Crisis is the new reality, whose nature has profoundly changed. It is much more ambiguous and complicated, which need a breakthrough in the crisis management studies to address the theoretical and practical limitations. This paper proposes an innovative approach to reframe crisis management theory from the perspective of stakeholder, through examining crisis management cases from 2008 to 2012. From the theory breakthrough side, the traditional crisis management theory pays more attention to crisis planning and image restoration in single/event context; In contrast, the new theory framework defines the crisis context as the relationship structure between stakeholders. And then, organization should pay more attention to actions and interactions with stakeholders in the complex context, which will generate a new helpful contract. Also, we will show how this original framework could be put into practice, including suggestions on how to identify core stakeholder and how to manage crisis step by step from a dynamic perspective. This paper establishes the foundation for crisis management research in complex situations, and provides a better guide to crisis management practice.

作者崔晓明姚凯胡君辰

机构地区复旦大学管理学院

出处《中国工业经济》 CSSCI 北大核心 2013年第4期120-132,共13页 China Industrial Economics

基金国家社会科学基金重大项目"科教兴国与建设人力资源强国战略研究"(批准号07&ZD042) 国家自然科学基金项目"企业家工作性质演变机制及其国际比较研究"(批准号70872021) 教育部新世纪优秀人才支持计划项目"心理所有权非均衡发展的形成机理测量及其影响效应研究"(批准号NCET-11-0116)

关键词危机危机管理利益相关者核心利益相关者契约 crisis crisis management stakeholder core stakeholder contract

分类号 F016 [经济管理—政治经济学]

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参考文献26

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