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观点冲突性信息对功能性食品购买倾向的影响研究 被引量：4

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摘要 近年来许多食品厂商都引入了"功能性食品"的概念,并声称这些食品具有某些特定的生理功能。当有关食品中营养元素的功能出现相互冲突的信息时,消费者会如何反应?很少有研究直接探讨这些问题。实验研究表明:(1)当有关功能性食品健康声称的有效性存在相互冲突(相对于互补)的信息时,消费者的功能性食品购买倾向更低。(2)在互补的信息条件下,高健康意识的消费者比低健康意识的消费者,其购买功能性食品的倾向更高;在冲突的信息条件下,高健康意识的消费者比低健康意识的消费者,其购买功能性食品的倾向更低。
作者 江晓东 高维和
机构地区 上海财经大学国际工商管理学院
出处 《中国地质大学学报（社会科学版）》 CSSCI 北大核心 2013年第2期103-110,共8页 Journal of China University of Geosciences(Social Sciences Edition)
基金 国家自然科学基金青年项目(71202006 71002031) 教育部人文社科青年基金项目(11YJC630077 09YJC63049) 上海财经大学2012年度校级重点研究基地现代市场营销研究中心招标项目(2012110327)
关键词 功能性食品 健康声称 冲突性信息 健康意识
分类号 F126.1 [经济管理—世界经济]
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参考文献37

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二级参考文献32

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共引文献53

同被引文献72

引证文献4

二级引证文献24

中国地质大学学报（社会科学版）
2013年 第2期

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