摘要
文章从确定企业拥有的网站的功能、建立网站的经费预算、设计网页和连入因特网、增强网站的在线销售功能等方面探讨了利用因特网开展市场营销的实施步骤。
The article confirms that enterprises possess the functions of internet,and discusses the budgets of setting up internet stations,the planning of internet pages and joining the internet;discusses about the practical steps in developing marketing by using internet and intensifying the marketing functions of the internet stations on the internet line.
出处
《广西经济管理干部学院学报》
2000年第3期41-42,共2页
Journal of GuangXi Cadres College of Economic and Management
