摘要
随着移动互联网的飞速发展,用户行为分析在运营商营销策略的制定中发挥着重要的作用。提出了基于CDMA20001X EVDO网络的用户行为分析模型的整体设计方案,阐述了模型的分析流程。主要通过流量归类算法分析出模型的流量特性,以及字符串匹配算法实现业务识别,最终展示用户上网时段习惯和访问网站爱好等数据,为业务策划提供数据支撑。
With the rapid development of mobile Intemet, user behavior analysis plays an important role in the formulation of marketing strategy of the operators. In this paper, the overall design of the user behavior analysis model is put forward based on CDMA2000 lx EVDO network, the analysis process of the model is expounded. This model analyzes traffic characteristic through traffic classified algorithm, and realizes business identification through matching string algorithm, then displays the data of traffic characteristic and WAP sites usually accessed by users, and the analysis result pro- vides the data support for business planning.
出处
《电视技术》
北大核心
2013年第7期72-74,110,共4页
Video Engineering
基金
国家科技重大专项子课题(2012ZX03005002-005)
重庆高校优秀成果转化项目
重庆市知识产权专项资金联合项目
