摘要
新媒体的发展带动了社会文化的变迁和信息传播方式的变革,传统的视听信息传播方式——电视,正受到越来越强烈的冲击。本文考察了网络时代政治经济、社会文化以及传播技术等方面的变革,并以此为基础探讨视听信息的接收者在此过程中发生的转变。本文认为,视听信息的接收者正在从被动接收、单次接收信息的"受众"(receiver)变为表现出主动选择和多向传播的信息"使用者"(uSer),而这种转变将带动视听信息传播路径的多级化和传播效果的多元化。
The development of new media has stimulated the evolvement of social culture and leads to the changes of information transition. At the some time, the traditional audiovisual communication and television communication has been influenced and challenged as well. This paper studies how politics, economy, social culture and communication technology changed in the era of Intemet and these changes＇ influence on the audiovisual audience. The results show that the traditional passive audience has transformed into information users who can choose the information they need and transmit information to others.
出处
《国际新闻界》
CSSCI
北大核心
2013年第2期29-37,共9页
Chinese Journal of Journalism & Communication
基金
中国人民大学985工程"视听传播研究"项目成果之一~~
关键词
新媒体
视听传播
受众变迁
new media, audiovisual communication, the transition of audience
