摘要
《申报》美容、化妆品广告表现的女性美的元素主要有:体态、容貌、皮肤、香气、红唇、指甲等,它们体现了当时人们追逐时尚的审美观念。《申报》的美容、化妆品广告诉诸"美","美"能带来如下三个方面的"利好"消息,一是促生爱情,二是便于交际,三是象征身份。时尚美在树立开放意识、追求精致生活方面具有现代价值和启蒙意义。同时,时尚美借助古典美,将外来的"现代性"驯化为一个社会内生的创新力量。所以,其最高价值在于,它所表现出来的旺盛的创生能力和不屈的革新精神。
Beauty and cosmetics ads of thirties Shun Pao had shown aesthetic culture and social life of Shanghai. According to the definition of cosmetics at that time, soap, toothpaste and so on was also cosmetics. Woman was the main target audience of beauty and cosmetics ads. The main elements of female beauty, which were shown in beauty and cosmetics ads of Shun Pao, were posture, skin, fragrance, red lip, nails, eheongsam, etc. They had reflected people＇s aesthetic concepts at that time, which has great significance in social life feeling and aesthetic culture construction.
出处
《晓庄学院社会科学学报》
CSSCI
北大核心
2013年第2期132-140,共9页
Journal of Social Science of Hunan Normal University
