摘要
国外学者对企业社会责任(CSR)影响消费者购买意向的研究,主要是从下列三个方面展开的:一是结合企业内部相关信息,包括企业形象和声誉、伦理道德、企业能力、企业绩效和产品信息等;二是结合消费者特征,包括消费者的个体和群体特征、消费者主观维度;三是结合CSR具体内容及属性,包括CSR的信息来源、数量和传播途径等。研究的不足则主要表现在较少考虑行业特征、很少涉足影响的程度、未形成完整的理论体系和实用的研究模型等,这是在今后研究中应加以改进的地方。
Foreign scholars＇ researches about the influences of Corporate Social Kesponslbmnes ~, t^rt~ on the consumer purchase intention can be categorized into three aspects： first, internal information of companies such as corporate image and reputation, ethnics, corporate ability, performance as well as products information; second, customer characteristics consisting of individual and group characteristics and subjective aspects of cus- tomers; third, specific contents and attributes of CSR, including its information sources, quantity, dissemina- tion channels, etc. However, these researches failed to take into consideration the industrial characteristics and degrees of influences. Neither a complete system nor practical research model has been put forward. Thus, im- provements shall be made in these areas concerned in future researches.
出处
《昆明理工大学学报（社会科学版）》
2013年第1期27-32,共6页
Journal of Kunming University of Science and Technology(Social Sciences)
基金
云南省哲学社会科学研究基地课题"云南新型工业化进程中企业营销道德与社会和谐研究"(JD2011YB07)
关键词
外国企业
企业社会责任
消费者购买意向
企业伦理
研究综述
tbreign enterprises
corporate social responsibility （C5R）
consumers＇ purchase intention
business ethics
literature review
