摘要
在过去的10年中,目的地忠诚逐渐成为国际上旅游学者和业界人士的一个热点话题,近期,国内相应成果也开始涌现。然而,在目的地情境中尝试探索旅游者忠诚的规律性知识仍然面临着诸多挑战。本文从目的地忠诚的概念和测量指标、影响因素、不同时间范围中重游意向的特点以及实证研究所关注的样本人群和目的地类型几个方面,对国内外相关文献及其主要结论进行回顾,同时提出了今后研究中的几点展望。
During the past ten years, destination loyalty has been an important topic for both academics and practitioners, and some results of domestic research have emerged recently. But, there are still many challenges for exploring the regular knowledge of tourist＇s loyalty in a destination situation. This study reviewed the progress in destination loyalty research from several aspects, including the definition and measurement indicators, the influencing factors, the characteristics of revisit intention in different time intervals and the sample population and destination type used in the empirical studies. At last, several prospects for future research are proposed.
出处
《北京第二外国语学院学报》
2013年第1期18-28,共11页
Journal of Beijing International Studies University
