摘要
基于多模态隐喻的概念和相关理论,从多模态隐喻的三个区别性特征——动态的叙事性、鲜活性和普遍性入手,着眼于公益广告与其他广告形式的差异,分析公益广告中所体现的多模态隐喻,旨在深化对多模态隐喻具体应用的理解。
On the basis of the multimodal metaphor＇s concept and relevant theories,an analysis of public service advertisements is done in terms of multimodal metaphor＇s distinctive features including dynamic narrativity, vividness, and universality, studying how the muhimodal metaphor can be reflected in public service advertisements to facilitate deepening the understanding of muhimodal metaphor.
出处
《商洛学院学报》
2013年第1期89-92,共4页
Journal of Shangluo University
关键词
模态
多模态隐喻
源域
靶域
公益广告
mode
multimodal metaphor
source domain
target domain
public service advertisements
