摘要
社会公益需求与供给不平衡的矛盾制约了经济欠发达地区的公益事业发展。文章论述了云南公益组织通过与香港公益组织的合作,引进并创新徒步筹款模式,成功地塑造了云南公益品牌的过程。分析该公益品牌的社会与经济效益,认为云南徒步筹款公益品牌的发展过程,实际上体现的是云南公益事业"引入外援、提升自我"的借力发展,以及"公益事业与地方产业相互促进、共同进步"的合作共享发展之路。
The imbalance between supply and demand of social public welfare restricted its development in undeveloped areas. However, Yunnan＇s exploration experience provides beneficial enlightenment for it. This paper firstly discusses the process that Yunnan＇s public organization introduced and innovated hiking fundraising mode, and successfully shaping the brand by cooperating with Hong Kong public interest organizations, then, analyses the Yunnan social and economic benefit of the welfare brand, putting forward that the development process of hiking fundraising public welfare brand actually reflects the development road of Yunnan public welfare undertakings which is ＂introducing foreign aid to upgrade itself＇ and cooperation sharing development way--＂public welfare and the local industry to promote each other and common progress＂. Yunnan＇s exploration experience offers important lessons for other undeveloped areas.
出处
《学会》
2013年第2期18-25,共8页
关键词
公益事业
徒步筹款
公益品牌
发展模式
欠发达地区
public welfare
hiking fundraising
public welfare brand
development mode
undeveloped areas
