摘要
农业科技新闻宣传报道是科技工作的重要内容,它专业性、学术性较强,不同于一般的时政、社会新闻,但又有其相似的共性。文章针对报道盲目追求轰动效应、易陷入伪科学误区、报道方式简单呆板、信息采编质量不高、覆盖面窄等问题,提出了做好正确选择新闻来源、避免采用专业术语造成理解困难、完善信息采编质量、创新工作方法、以贴近原则为切入口、严把审稿关、防止科技机密泄露等措施,使农业科技新闻报道做到严谨扎实、科学准确、真实可信,吸引更多读者,达到较好宣传效果,扩大单位社会影响力。
Aagricuhural science and technology news coverage is an important part of the scientific and technological work. It has a strong professional and academic characteristics, is different from the general current affairs and social news and at the same time there are commonness between them. Aiming at the problems of blind pursuit of sensational effect in report, easi- ness of falling into error of pseudoscience, dead simple way of reporting, low quality of information collection and narrow coverage scope, it is put forward that the news sources should be selected correctly, using of jargon should be avoided to eliminate comprehension difficulties, editorial quality should be improved, methods of work should be innovated, Close-in principle should be as cut-in point and the review should be strengthened to prevent the leakage of science and technology secrets in order to make the agricultural science and technology news reports a rigorous, scientific, accurate and authentic ones to attract more readers and achieve better propaganda effect and expand the social influence of the unit.
出处
《宁夏农林科技》
2012年第12期229-230,259,共3页
Journal of Ningxia Agriculture and Forestry Science and Technology
基金
宁夏科技支撑计划项目"宁夏中部干旱带生态移民区农业产业结构优化研究"
关键词
农业科技新闻
报道
问题
措施
Agricultural science and technology news
Reports
Problems
Mmeasures
