摘要
国际民调报告显示,中国在软实力影响力方面与美国存在显著的差距。国际社会认可中国的经济大国地位,但同时对中国软实力在本地区发展的认知和反应并不一致。与发达国家对中国软实力认知相比,发展中国家的认知程度较高,其态度也相对积极;而其对美国软实力在本地区的认知度亦较高,但消极态度要高于中国。在国际威望方面,美国在处理地区事务、国际信誉度、领导地位等诸多方面优于中国。因此,应加强对发达国家公众的国际公关力度,通过凸显中国发展对世界发展的积极意义和文化价值观的共享性,塑造中国积极融入世界的形象。
The global poll exposes distinctive gaps between China and the U. S. in global soft power influence. Unlike developed countries, people in the developing world hold better perception of China＇ s soft power with positive attitude tendency. The degree of their knowledge of America＇ s soft power is much higher, but the attitude tends to be more negative. The U. S. performs better than China in such fields as resolving regional issues, international credit and leadership. Thus, it is urgent for China to strengthen its international public efforts to the developed countries for a matching soft power. By highlighting the positive connection of China＇ s development and its culture with the rest of the world, China can forge a more cooperative and integrating image which could better satisfy the international public.
出处
《社会科学》
CSSCI
北大核心
2013年第2期21-31,共11页
Journal of Social Sciences
基金
教育部全国教育科学规划重点课题"人文通识教育理念下的理工科院校大学英语课程设置研究"(项目编号:GPA115039)的阶段性成果
关键词
国际民调
软实力
国际威望
国家形象
International Poll
Soft Power
International Prestige
National Image
