6David kreps, Paul R. Milgrom, D. John Roberts, and Robert Wilson. Rational cooperation in the finitely repeated prisoner's dilemma [ J ]. Journal of Economic Theory, 1982, 27- 245 - 252.
7Milgrom & Roberts. Economics Organization and Management [M], Prentice-Hall, 1992.
8John Kennes and Aron Schiff, The Value of Reputation System [ R l, Eeonomies Working Papper Arehive at WUSTT, 2002.
9Steven Tadelis. Firm reputation with hidden information.
10Shenkar. The Expressive Organization : Linking Identity, Reputation and the Corporate Brand [ M ]. Oxford University Press, 1997.
