摘要
在高等教育大众化的背景下,高职商务英语专业的培养目标拟定位为培养懂英语的商务人才,这样才能更好地适应社会对涉外生产性、服务性商务人才的需求。以社会需求为导向,找准商务英语专业定位;推进校企合作,构建商务英语人才培养模式;加强课程建设,构建平台加模块的课程体系;专兼职与外教结合,建设双师结构教师队伍等措施是建设商务英语专业培养合格人才的有效途径。
Under the background of the popularization of higher education, business English major in higher vocational college is oriented to cultivating business talents equipped with English language so as to meet the needs of the society for talents in foreign production and business service areas. To orient the business English major accurately based on the need of the society, to develop a pattern for business English talents cuhivation by promoting cooperation between college and enterprises, to enhance courses development by constructing a ＂ platform plus module＂ curriculum, and to build a double-qualified teachers＂ team consisting of full-time, part-time and foreign teachers are among the effective ways to the construction of business English major and to cultivate qualified business English talents.
出处
《江苏广播电视大学学报》
2012年第6期35-38,共4页
Journal of Jiangsu Radio & Television University
关键词
高职
人才
商务英语
专业建设
培养目标
higher vocational education, talents, business English
major construction
objective of cultivation
