摘要
随着航运市场供求矛盾的日渐突出,中小航运企业与同类企业以及其他航运大国的竞争也越来越激烈。受国际国内经济下行的影响,我国很多中小航运企业都面临着危机。文中对中小航运企业发展的意义和市场地位进行了阐述,运用SWOT法对当前中小航运企业状况进行了分析,并提出了发展战略建议。
with the increasingly prominent contradiction between supply and demand of shipping market, small and medium enterprises and enterprises of the same kind as well as other shipping industry is also increasingly fierce competition. By the international and domestic economic downward influence, many of our middle and small shipping enterprises are facing the crisis of bankruptcy. In this paper the significance of the development of middle and small shipping enterprises and market position are expounded in this paper, using the method of SWOT to the current situation of middle and small shipping enterprises are analyzed, and puts tbrward suggestions on the development strategy of.
出处
《物流工程与管理》
2012年第12期110-111,共2页
Logistics Engineering and Management
关键词
中小航运企业
SWOT分析
发展战略
small and medium enterprises
SWOT analysis
development strategy
