摘要
当前我国视频网站作品自制有三种类型,新晋导演和影视爱好者是其主要创意源;银行贷款、政府直接或间接投入、私募资金、股权融资、影视基金、风险投资、影视展会融资、版权贸易融资是其主要融资方式;付费观看或下载、将受众的注意力出售给广告商、版权授权、"扩窗"盈利是其主要盈利模式。我国视频网站作品自制的价值链构建包括本体性构建、衍生性构建和联动性构建这三个层面。
The production modes of self-made videos in video websites in China generally fall into three catalogues： a creative source of new movie makers or hobbyists; a part financed by bank loan, government direct or indirect investment, individual investment, stock share, special funds for movie production, movie expositions and copyright trading; and a third group prof- iting from pre-paid viewing and downloading, selling the audience＇s attention to the advertisers, copyright authorization and “window-enlargement”. The value chain of the self-made video production basically involves ontology construction, derivative construction and correlative construction.
出处
《广西财经学院学报》
2012年第6期41-46,共6页
Journal of Guangxi University of Finance and Economics
基金
广西哲社规划课题"基于创新理论范式的广西动漫产业发展路径研究"(11CXW006)
关键词
视频网站
作品自制
价值链
video websites, self-made video, value chain
