摘要
社会化媒体因其界面直观友好、及时互动响应的特点正成为一支重要的广告媒介力量。在阐述社会化媒体特征的基础上,分析社会化媒体对品牌营销的优势和劣势,结合奢侈品的消费特点和营销方式,提出基于社会化媒体的奢侈品品牌营销的建议。
Because of its intuitive, friendly interface and timely interactive response characteristics, social media is becoming an important advertising medium strength. Based on the elaborate social media features, this paper analyzes the strengths and weaknesses of social media on brand marketing. Combined with consumer characteristics and marketing of luxuries, the suggestions of brand marketing implications and recommendations of social media on luxury brands will be proposed.
出处
《皖西学院学报》
2012年第6期87-89,141,共4页
Journal of West Anhui University
关键词
社会化媒体
奢侈品
品牌营销
social media
luxury brands
marketing of brands
